NCEUB Conferences, MC2014 Masters Conference People and Buildings

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In support of willingness to change energy consumption habits
Richard Bowman

Date: 2014-09-19 03:30 PM – 03:40 PM
Last modified: 2014-09-18


Behaviour in the home contributes to 50% of the energy consumption of the home. The study explored moderation of participant behavior and her willingness to adopt sustainable energy consumption habits. The study builds on DEFRA's research that established behaviour change as necessary to a sustainable society. However studies of willingness to change are not evident. Policy continues to support Jevons Paradox that energy efficiency will not reduce energy demand. The study adapted a behavioural change tool developed by Stanford University's Persuasive Tech Lab. Community based social research recorded three sets of data; firstly, participant demographic and house-choice behaviour, secondly, participant environmental intent, attitude and behaviour, and thirdly participant willingness to change energy consumption habits. Analysis suggests attitudes changed to a motivated and willing state. The study proposes adapting the 'Behaviour Grid' for designers to motivate and raise a person's ability in support of her willingness to undertake behaviour change.